Industry BLE Use-cases

Real-Time Location Systems (RTLS) and Indoor Positioning Systems (IPS)  are transforming industries. Bluetooth Smart (BLE) 5.0 and 4.2 are on the forefront of innovation, serving the following industries:

Security

Bluetooth Smart (BLE) technology enhances the security of offices, facilities, universities, and schools by automating and monitoring access to entryways, hazardous areas, and data systems. Beacons enhance safety and security by allowing for the automation of entryways and monitoring access points and restricted areas. Through the monitoring of environmental conditions such as temperature, light, and humidity, mangement can be alerted right away when unexpected variations occur. RTLS systems ensure employees and assets are always safe and accounted for.

Manufacturing and Production

Bluetooth Smart (BLE) technology monitors raw materials, tools, products, and staff in factories and processing centers. Location history reports simplify inventory management and employee allocation. RTLS systems allow of operational improvement by streamlining processes through improved output, resource usage, and error-proofing. RTLS ensures industry compliance through asset-employee association. RTLS also applies to inbound and outbound logistics such as shipments, deliveries, and the up-to-the minute tracking of containers and vehicles. Cost reductions and improved efficiencies give businesses which use RTLS a competitive advantage.

Education

Bluetooth Smart (BLE) technology in the classroom can automate attendance reports, enable intelligent network management, and monitoring of school-owned devices. Attendance data is a feature of User Location Reports which monitor who is where and when. This data allows for the quick resolution of security issues and improves the safety of all students through immediate location data in the event of an emergency. Beacons can be deployed at evacuation sites where taking attendance quickly and accurately is of the utmost importance.

Health

Bluetooth Smart (BLE) technology helps hospitals and care facilities streamline their monitoring of patients and management processes by affixing BLE tags to patients, staff, and assets. RTLS can quickly locate healthcare staff in large facilities when a patient or other member of staff requires assistance during an emergency. RTLS also tracks the physical movement of patients to help ensure their safety, particularly in the case of Alzheimer’s and dementia patients. An RTLS can alert staff and pinpoint the location of a resident who wanders away from a pre-defined area or tries to leave the building. Automatic door locking may also be triggered in such cases, as appropriate. Bluetooth LE can track patient flows, staff efficiency, resident mobility, diagnose bottlenecks, monitor patient transfers, send alerts to allocate staff, and locate equipment due for use, maintenance, testing, or inspection.

Travel

Bluetooth Smart (BLE) technology can streamline ticket sales, registrations, and navigation in metros, airports, train stations, and bus terminals, providing accessible wayfinding services and up-to-the-second travel advisories. Airline services have implemnted Real-Time Location Tracking Services to prompt passengers to perform self-registrations and check-ins.  Online to Offline Analytics can turn this data into charts depicting response rates, targeted location visitor counts, unique visitors, and time-stamp employee locations all plotted by date.

Advertising

Bluetooth Smart (BLE) technology reaches customers in the moments which matter. Beacons send contextual advertisements informed by online purchase histories and the precise physical location of a customer in relation to displays. Imagine a customer walking through a store with a video display. Beacons interact with a customer’s mobile device and send targeted spot advertisements when a customer comes within range. Both the transmission power and frequency at which beacons broadcast data can be adjusted to best make use of battery life and ensure high accuracy targeting. In stores where more than one URL may be transmitting from multiple beacons, a lower transmission power ensures that the customer is within a smaller area before being notified of special offers. On the other hand, the transmission power of a beacon can be raised to cover large areas with a single URL.  You can program your beacons to broadcast over an entire store aisle or have them broadcast at one specific display stand. Beacons engage visitors in a personal, relevant, and timely manner, driving up sales, customer loyalty, and customer retention.

Marketing

Bluetooth Smart (BLE) technology allows businesses to reach their customers with contextual and timely messages, providing management with advanced metrics to measure the success of campaigns. Beacons interact with mobile devices in retail settings to deliver greetings, useful product information, and special offers. Beacons and retail applications can integrate with online shopping platforms to engage customers with targeted marketing based on purchase histories. They also offer a method of extracting consumer data effortlessly via coupon redemption methods and at-door surveys. Beacons send URLs to smart devices which engage visitors of museums, stadiums, and transit systems with relevant information regarding their surroundings. Connecting with customers in a personal way is key to creating brand loyalty, driving sales, and retaining existing customers. Beacons allow businesses to collaborate and suggest complementary services to customers. For example, visitors in a museum may be tired and hungry after strolling through galleries for hours. When a visitor reaches the museum’s exit, a beacon can trigger a notification to suggest visiting nearby cafés and restaurants. These reciprocal offers benefit both businesses and consumers.

Entertainment

Bluetooth Smart (BLE) technology is at the forefront of helping brands monetize their assets and events by targeting customers with hyper-local advertising. Venues like concert halls, sports stadiums, and restaurants all benefit from beacon-enabled customer engagement. Proximity technologies simplify the customer service process by making need-to-know info directly available to vistors on their own mobile devices. This eliminates the need for many seasonal staff and reduces reliance on paper brochures and maps. 

Museums

Bluetooth Smart (BLE) technology is used in museums to engage visitors with interactive content such as detailed floor maps, exhibit information, and contextual marketingVisitors to Museums, Galleries, and Expos are finding it easier than ever to navigate their way through large indoor spaces. Beacons can be set up at individual exhibits and throughout buildings to give visitors access to step-by-step wayfinding maps and interactive information about museum pieces, artwork, products, and businesses. These guides are critical to ensuring the accessibility of your venue. Guides can be tailored to provide wayfinding services which are wheelchair accessible. They can also function through audio-commands to provide wayfinding services for the visually impaired.

Retail

Bluetooth Smart (BLE) technology in retail creates a bridge between online and physical stores, putting together contextual offers and promotions based on a customer’s past purchase history. In retail, User Location Reports provide information on customer movement and depend on data compiled from beacon interaction with BLE enabled smart devices. Major retailers already rely on User Location Reports when making decisions about the layout of products in stores and the allocation of employees.