Seattle Starbucks Tests Cash-Free Location

Seattle Starbucks Tests Cash-Free Location

Bluetooth and NFC: On the Forefront of Industry Innovation   It has been a tumultuous few years for consumers. Industries are pushing forward with proximity technologies which, just yesterday, seemed the stuff of science fiction. Many consumers are eagerly on board,...
Why Businesses Need Mobile Loyalty

Why Businesses Need Mobile Loyalty

Mobile Loyalty Programs: Leveraging Consumer Technology   “57% consumers report that they would like to engage with their loyalty programs via their mobile phones” Nearly two-thirds of consumers have indicated they would like to engage with loyalty...
6 Ways Beacons Are Changing How We Transit

6 Ways Beacons Are Changing How We Transit

Unlike GPS, Beacons work underground and are the perfect proximity-based solution for most forms of travel.  1. Effortless Ticket Verification. Transit systems are leveraging the power of Bluetooth Low Energy (BLE) to offer commuters convenient apps for purchasing and...