Seattle Starbucks Tests Cash-Free Location

Seattle Starbucks Tests Cash-Free Location

Bluetooth and NFC: On the Forefront of Industry Innovation   It has been a tumultuous few years for consumers. Industries are pushing forward with proximity technologies which, just yesterday, seemed the stuff of science fiction. Many consumers are eagerly on board,...
Why Businesses Need Mobile Loyalty

Why Businesses Need Mobile Loyalty

Mobile Loyalty Programs: Leveraging Consumer Technology   “57% consumers report that they would like to engage with their loyalty programs via their mobile phones” Nearly two-thirds of consumers have indicated they would like to engage with loyalty...
Bluetooth Low Energy for Events and Venues

Bluetooth Low Energy for Events and Venues

Organizing events is all about creating a memorable experience for attendees, whether it is a conference, a festival or even a baseball game. Book inspiring speakers, exciting acts, build an app… you’ve got this down. But in an increasingly digital world, what can you...
iBeacon and Eddystone

iBeacon and Eddystone

Eddystone and iBeacon are protocols. A protocol is a language used to power physical hardware. In the same way that Wi-Fi and Bluetooth are languages for radio communications, beacon protocols like Eddystone and iBeacon are the languages of Bluetooth Low Energy (BLE)....