Traceability in the Food and Beverage Industry

Traceability in the Food and Beverage Industry

Consumers are becoming increasingly concerned with the provenance of their food. The past decade has seen a trend in health awareness which has spiked the demand for complete traceability across supply chains. This concern is not unfounded. In 2016, the prevalence of...
Seattle Starbucks Tests Cash-Free Location

Seattle Starbucks Tests Cash-Free Location

Bluetooth and NFC: On the Forefront of Industry Innovation   It has been a tumultuous few years for consumers. Industries are pushing forward with proximity technologies which, just yesterday, seemed the stuff of science fiction. Many consumers are eagerly on board,...
Why Businesses Need Mobile Loyalty

Why Businesses Need Mobile Loyalty

Mobile Loyalty Programs: Leveraging Consumer Technology   “57% consumers report that they would like to engage with their loyalty programs via their mobile phones” Nearly two-thirds of consumers have indicated they would like to engage with loyalty...
How Do Bluetooth Mobile Payments Work?

How Do Bluetooth Mobile Payments Work?

How Do Bluetooth Mobile Payments Work? Mobile payments that use Bluetooth rely on radio waves to transmit data. Retailers who want to accept mobile payments and incorporate in-store advertising and marketing campaigns can do so easily by adapting their current...