Seattle Starbucks Tests Cash-Free Location

Seattle Starbucks Tests Cash-Free Location

Bluetooth and NFC: On the Forefront of Industry Innovation   It has been a tumultuous few years for consumers. Industries are pushing forward with proximity technologies which, just yesterday, seemed the stuff of science fiction. Many consumers are eagerly on board,...
Why Businesses Need Mobile Loyalty

Why Businesses Need Mobile Loyalty

Mobile Loyalty Programs: Leveraging Consumer Technology   “57% consumers report that they would like to engage with their loyalty programs via their mobile phones” Nearly two-thirds of consumers have indicated they would like to engage with loyalty...
Geofencing Made Easy (FAQ)

Geofencing Made Easy (FAQ)

1. What is geofencing? Geofencing refers to the process of using a geofence to target mobile users. Marketers use this technology to collect information about and target their customers as they enter, leave or stay in specific areas, known as geofences. 2. What is a...
Beacons vs. Ultra-Wideband

Beacons vs. Ultra-Wideband

Indoor Proximity Services Indoor location technologies are advancing as industries and developers find innovative ways to boost revenues and overall consumer experiences. Businesses and organizations are finding advantages in using indoor navigation, asset tracking,...
Five Industries Using Beacons

Five Industries Using Beacons

Beacons are no longer the new kid on the block. They’re an established method of bringing RTLS to businesses at any scale. Beacons met initial success in retail environments but have rapidly found use-cases in dozens of industries. Here are five industry...