iBeacon and Eddystone

iBeacon and Eddystone

Eddystone and iBeacon are protocols. A protocol is a language used to power physical hardware. In the same way that Wi-Fi and Bluetooth are languages for radio communications, beacon protocols like Eddystone and iBeacon are the languages of Bluetooth Low Energy (BLE)....
How Beacons Boost Customer Engagement

How Beacons Boost Customer Engagement

Beacons are discreet devices which interact with Bluetooth-enabled devices to send targeted notifications to user’s phones through an application or through Google Nearby. Beacons help gamify the shopping experience and can provide timely notifications which influence...
Bluetooth Beacons in Retail

Bluetooth Beacons in Retail

Bluetooth Low Energy (BLE) beacons allow smartphone applications to identify the exact location of a user with sub-meter accuracy. Beacons emit signals which interact with a user’s device to trigger context-aware notifications. Beacons come in a variety of shapes,...